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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

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fundraising

Theatre Fundraising Tips: The Power of Storytelling

Storytelling is an integral component to cinching fundraising dollars. On The Stage offers a few tips to ace the pitch!

Learn More about Theatre Fundraising Tips: The Power of Storytelling

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Stop Renting Your Audience: How to Build a Patron Base You Actually Own

ticketing

Stop Renting Your Audience: How to Build a Patron Base You Actually Own

Learn the difference between renting and owning your audience, and how organizations can turn first-time ticket buyers into loyal patrons.
5 Ways to Sweeten Your Subscription Package Beyond Programming

ticketing

5 Ways to Sweeten Your Subscription Package Beyond Programming

Make your subscription package more valuable, from exclusive perks to seamless ticketing and year-round subscriber engagement.
8 Ways to Create a Ticketing Website Patrons Love

ticketing

8 Ways to Create a Ticketing Website Patrons Love

Learn 8 practical ways to create a website that builds trust, showcases events, and makes it easier for patrons to discover and buy tickets.
Subscription Renewals Just Got Easier

ticketing

Subscription Renewals Just Got Easier

TL/DR: Build Subscriptions Faster - Create next year's subscriptions from existing subscriptions, significantly speeding up the time it takes to build and

Affordable Ways to Upgrade Your Space This Summer

Front of House

Affordable Ways to Upgrade Your Space This Summer

Summer often brings a welcomed pause for theatre programs, community theatres, and other performance venues. With fewer productions on the calendar, there’
The Key to Subscription Renewal Rates

ticketing

The Key to Subscription Renewal Rates

The Key to Subscription Renewal Rates are decided long before the campaign launches. Learn how attendance and year-round engagement keep subscribers coming back.
Why Subscription Value Depends on Attendance, Not Just Sales

ticketing

Why Subscription Value Depends on Attendance, Not Just Sales

Selling a subscription isn't the finish line. Learn why subscriber attendance drives loyalty, renewals, and long-term value for your theatre organization.
Turning Patron Loyalty Into Philanthropy (Without Making It Feel Transactional)

fundraising

Turning Patron Loyalty Into Philanthropy (Without Making It Feel Transactional)

Turn loyal patrons into supporters without making fundraising feel transactional. Learn how to build deeper connections that inspire giving.
Determining the Best Time to Ask for Support from Patrons

ticketing

Determining the Best Time to Ask for Support from Patrons

Timing can make or break your fundraising efforts. Learn when patrons are most receptive and how to ask for support effectively.