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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

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Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

marketing

Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

Boost ticket sales with open-worthy email subject lines. Learn proven theatre email marketing strategies to engage audiences and fill more seats.
Why Your Patron List Is More Valuable Than Your Social Following

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.
Audience Segments You Might Be Overlooking (And Why They Matter)

marketing

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.
Audience Building on Campus: Turning First-Year Students into Loyal Patrons

school theatre

Audience Building on Campus: Turning First-Year Students into Loyal Patrons

If you’re looking for ways to grow your on-campus audience, On The Stage offers strategies to reach students and stay connected long-term.
How to Leverage Your Membership Program During the Off-Season

ticketing

How to Leverage Your Membership Program During the Off-Season

Discover creative ways to keep theatre members engaged, grow your base, and prepare for a successful season — even during the off-season.
Summer Fundraising Ideas for the Performing Arts That Really Work

fundraising

Summer Fundraising Ideas for the Performing Arts That Really Work

Looking for summer fundraising ideas for your performing arts group? On The Stage has creative ways to help you set up for success.
How to Boost Member Engagement with Exclusive Events

ticketing

How to Boost Member Engagement with Exclusive Events

Building an engaged audience takes time, but the right offerings can boost member engagement faster than you think.
10 Creative Post-Show Marketing Strategies to Keep Audiences Engaged

marketing

10 Creative Post-Show Marketing Strategies to Keep Audiences Engaged

On The Stage offers creative post-show marketing strategies to keep your audiences engaged with your theatre long after final bows.
How to Keep the Buzz Going: Social Media Strategies for Performance Weeks

ticketing

How to Keep the Buzz Going: Social Media Strategies for Performance Weeks

Looking to sell more tickets and keep your theatre's show buzz going through your performance week and beyond? On The Stage can help.