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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

53 Results

User-Generated Content: How Your Audience Can Help Sell Your Show

marketing

User-Generated Content: How Your Audience Can Help Sell Your Show

On The Stage explores what UGC (user-generated content) is, why it works, and how you can start implementing it into your marketing strategies.

8 Ways to Find New Audiences to Target

production

8 Ways to Find New Audiences to Target

Marketing efforts to reach new audiences can be complex – explore easy-to-enact ways to find new theatre audiences.

Reward Loyal Patrons and Generate New Revenue with Memberships

ticketing

Reward Loyal Patrons and Generate New Revenue with Memberships

Boost loyalty with memberships! Learn how you can create exclusive perks, increase engagement, and generate recurring income.

5 Ideas to Showcase Your Cast and Crew on Social Media

production

5 Ideas to Showcase Your Cast and Crew on Social Media

Discover how to organically showcase your cast and crew on your social media pages and create excitement for your next performance.

7 Last-Minute Marketing Pushes to Use Before Performances

ticketing

7 Last-Minute Marketing Pushes to Use Before Performances

Explore seven last-minute marketing pushes to use before performances – ensuring more tickets sold and more eyes on your (stellar) work!

4 Unique Subscription Packages You Should Consider

ticketing

4 Unique Subscription Packages You Should Consider

Reach your ticket selling and patron acquisition goals with four unique subscription packages to offer to your discerning patrons.

Improve Marketing Performance, Boost Attendance, and Increase Sales with Audience Segmentation

marketing

Improve Marketing Performance, Boost Attendance, and Increase Sales with Audience Segmentation

Level up your patron engagement and marketing efforts with our new easy-to-create audience segments!

7 Tips to Creating a More Inclusive Theatre

production

7 Tips to Creating a More Inclusive Theatre

Creating safe spaces for people to express themselves is paramount; Here are seven tips to create a more inclusive theatre experience for all.

5 Proven Strategies to Reach New Audiences Where They Are

ticketing

5 Proven Strategies to Reach New Audiences Where They Are

Finding new patrons for your theatre can be a tough task, but these several strategies that can help you reach and retain new audiences.