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Guests exploring an immersive location-based entertainment attraction

Commercial Entertainment

Ticketing and Audience Engagement for Visitor Attractions

Simplify operations, increase conversions, and delight fans with powerful ticketing, marketing, and audience management tools built for visitor attractions and location-based entertainment (LBE).

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WHAT SUCCESS LOOKS LIKE

Happy fans lead to more repeat visits

For location-based visitor attractions, an engaged base of loyal fans is the name of the game. OTS delivers a comprehensive suite of tools to expand and retain your fan base, maximize your marketing spend, optimize toward business outcomes.

  • More Repeat Fans

    Stay engaged with your fans to keep them coming back.

  • Improved ROAS

    Maximize your marketing spend and lower customer acquisition costs.

  • Higher Conversion Rates

    Increase gross sales and average order values.

The On The Stage analytics dashboard for a visitor attraction, showing tickets sold, add-ons sold, ticket revenue, sales by source and gross sales by month.
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Is OTS a Good Fit?

Purpose-built for visitor attractions.

From boosting conversion rates to increasing order values, lowering customer acquisition costs, increasing audience retention, and improving ROAS, On The Stage is designed to simplify operations and deliver results for location-based attractions.

  • Visitor attractions that offer multiple time slots in a single day

  • Immersive experiences based on existing IP

  • Events that require a seamless, mobile-first fan experience

  • Companies that need strategic partners that continuous optimize toward business objectives

Request Demo

HOW OTS HELPS

Power and flexibility, built for visitor attractions.

An On The Stage automated marketing campaign built to re-engage first-time visitors and bring them back to the attraction.

A Marketing Powerhouse

Expand and retain your fan base with native automated marketing tools bolstered by integrations with leading CRMs and OTAs.

Marketing Automation
An On The Stage time-based entry schedule for a visitor attraction, showing entry slots across the day with remaining capacity on each.

A Revenue Engine

Increase sales and attendance with dynamic pricing, real-time capacity controls, and offers, upgrades, and add-ons

Increase Revenue
The On The Stage multi-cart checkout for a visitor attraction, shown side by side on desktop and mobile.

A Winning Fan Experience

Deliver a white-labeled, mobile-first checkout flow that increases conversion rates and delights your fans.

Delight Ticket Buyers

The essentials, at a glance.

Marketing Automation

Automatically engage fans and keep them coming back with OTS Plays.

Learn more →
Audience Segments

Target specific fan segments with tailored campaigns and offers.

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Integrations

Seamlessly connect with leading marketing, social, and accounting platforms.

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Add-ons

Augment the fan experience and increase order values with dynamic add-ons, offers, and upgrades.

Learn more →
The On The Stage Plays library of automated marketing campaigns, with sends and revenue for each.
The On The Stage audience segments dashboard.
On The Stage audience segments connected to social, marketing, and finance integrations.
The On The Stage box office selling tickets and add-ons in one cart.

COMMON USE CASES

Built for the realities of visitor attractions.

Ticketing

Manage Events & Tickets

Offer a variety of ticket types and manage multiple events, programs, venues that use time-based entry.

Sell Tickets →

Box Office

Streamline Box Office

Manage customers, orders, and time-of-event operations with a flexible box office that’s designed for speed and simplicity.

Manage Box Office →

Marketing

Retain Fans

Build automated marketing campaigns using your first-party data to keep your existing fans coming back again and again.

Retain Patrons →

Operations

Simplify Finance

Easily access relevant financial data, and seamlessly connect with third-party accounting platforms to streamline operations.

Simplify Finance →
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Switching to OTS

Our commitment to continuous support.

  1. Onboarding

    White-glove transition

    Guided onboarding to get you up and running quickly.

  2. Optimization

    Ongoing optimization support

    Dedicated account professionals offer continuous support in optimizing toward business objectives.

  3. Consultation

    Partnership

    Adaptable team that welcomes customer feedback into roadmap development.

When you’re developing something new and brave in the market, it’s always useful to work with companies who are equally brave in their dynamic … and we’ve found great alignment with our partnership with On The Stage.

— David Hutchinson, CEO, Path Entertainment Group

It’s all about finding really good partners, finding people who believe in you and who really come on board. With On The Stage we just know as buyers, sellers, and immersive producers that we have a partner that really works and speaks to us.

— Justin Fix, CEO, JFI Productions

ALSO BUILT FOR

Helping customers beyond LBE.

A comedian performing with a microphone for a seated evening audience

Live Entertainment

Comedy Clubs

Sell tickets, manage events, and get the word out to fill the room night after night.

Comedy Clubs & Cabarets →
on-the-stage-Commercial-Entertainment-12 (1)

Live Entertainment

Cabarets & Nightlife

Pack the house every day of the week with flexible ticket sales, easy event management, and advanced marketing and promotion tools.

Comedy Clubs & Cabarets →
on-the-stage-Commercial-Entertainment-10

Live Entertainment

Music Venues

Support rental clients with easy ticketing, marketing, and customer support tools.

Music Venues →

FAQ

Questions organizations ask before switching.

What is ticketing software for location-based entertainment (LBE)?

Ticketing software for location-based entertainment manages timed-entry experiences like visitor attractions and immersive experiences. OTS combines mobile-first checkout, real-time capacity management, dynamic pricing, and native marketing automation in one platform.

How is OTS different from other ticketing platforms used by LBE operators?

Most ticketing platforms are retrofitted for LBE. OTS is purpose-built, with real-time capacity controls, time-based entry, and one-click checkout as core features, helping to lift conversion rates by up to 95%.

Can OTS help increase revenue and average order value for immersive experiences?

Yes. Dynamic pricing, add-ons, and upgrades raise average order value, while a mobile-first checkout boosts conversions.

How does OTS help LBE operators reduce customer acquisition costs and build repeat visitors?

OTS helps customers leverage their first-party data to re-engage former fans and encourage repeat visits. Party Pass captures every attendee's contact info, and automated marketing keeps fans engaged, lowering acquisition costs and boosting lifetime value.