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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

62 Results

5 Proven Strategies to Reach New Audiences Where They Are

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5 Proven Strategies to Reach New Audiences Where They Are

Finding new patrons for your theatre can be a tough task, but these several strategies that can help you reach and retain new audiences.

Understanding and Implementing Effective Pricing Strategies

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Understanding and Implementing Effective Pricing Strategies

Explore key elements to consider when pricing your tickets, as well as some effective pricing strategies to enact during the process.

Engaging Millennials and Gen Z: Adapting Your Theatre Marketing Strategies

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Engaging Millennials and Gen Z: Adapting Your Theatre Marketing Strategies

Explores the key differences between Millennials and Generation Z, and how to adapt and perfect your marketing strategies to appeal to both.

Effective Email Marketing Campaigns for Theatre Companies

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Effective Email Marketing Campaigns for Theatre Companies

Without robust email marketing efforts, your show won’t be seen. Explore the benefits of theatre marketing campaigns, and how to enact them.

8 Ways to Accelerate Your Revenue Beyond Ticket Sales

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8 Ways to Accelerate Your Revenue Beyond Ticket Sales

Finding new avenues for revenue is crucial for your theatre. Explore a few revenue accelerators to try and check out these pro tips.

11 Strategies to Run a More Sustainable Theatre

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11 Strategies to Run a More Sustainable Theatre

Creating a more sustainable theatre should always be top of mind, and On The Stage explores a few strategies to run a cleaner organization.

Generating Repeat Patrons and Creating Loyal Customers

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Generating Repeat Patrons and Creating Loyal Customers

On The Stage explores the importance of generating repeat patrons for your theatre, and offers five steps to help you reach your goals.

Group Sales Magic: Attracting and Managing Large Audiences

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Group Sales Magic: Attracting and Managing Large Audiences

Creating a strategy to find, retain, and grow audiences is key to a theatre’s success! OTS offers tips on how to appeal to larger audiences.

The Art of Bundling Tickets to Encourage Year-Round Engagement

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The Art of Bundling Tickets to Encourage Year-Round Engagement

On The Stage explores how ticket bundling adds value for patrons, attracts more guests, and helps to pad your bottom line.