New Surry Theater grows audiences and reduces costs with On The Stage
Customer Success Story · Ticketing · Customer Spotlight · Box Office · Marketing
When live theatre was thrown into uncertainty in 2020, Lori, Producer at New Surry Theater, decided it was time to rethink how the organization handled ticketing and promotion. She adopted On The Stage as a unified platform to manage revenue-generating activities, and it quickly became central to how the theatre operates.
About the organization
New Surry Theatre (NST) was founded in 1972 by actor/director Bill Raiten. NST began as a theater school, with students coming from Maine, New York, Pennsylvania, and California. Four or five season plays are produced year-round as well as four or five staged readings, two sessions of the Performing Arts School, and a summer musical theater camp.
-
16%+ increase
net revenue impact
With On The Stage, New Surry Theater has made marketing and promotion significantly easier. Automated campaigns and professional-looking materials help them reach more people without adding staff hours. The result has been clear growth in audience size, a steady stream of new patrons, and even increased interest from new actors drawn in by the theatre’s stronger presence.
“While other theater companies went dark, OTS allowed us to flourish during the pandemic. Since then, OTS has continued to grow and improve, offering us the opportunity to grow and serve our patrons as well.”
Operationally, the platform has helped them lower or avoid several key costs.
Ticketing fees are now passed through to patrons, and the need for outside graphic design and dedicated marketing personnel has been reduced. Box office and front-of-house teams spend far less time on manual tasks.
Most importantly, On The Stage supports New Surry Theater’s mission “to inspire, entertain and engage the community through live theatrical productions and theater arts education” by making it easier to connect with the community and keep revenue generation under one roof, supporting long-term sustainability.
About On The Stage
Founded by Tony Award-Winning Broadway producer Hunter Arnold, On The Stage (OTS) is the innovative technology solution created by theatremakers for theatremakers. The all-in-one technology platform empowers performing arts organizations with the tools and technology to control their own creative destiny. OTS believes that Broadway-caliber tools and technology should be easily accessible to all theatres, regardless of size, budget, or resources. By partnering with OTS, performing arts organizations are empowered to:
- Drive revenue with ticket sales, merchandise, and fundraising
- Save time and money with box office and production tools
- Create a professional experience with show sites, a walk-up app, ticket scanning, show programs, and more…
…all for free!
To learn more about On The Stage and becoming part of our community of theatremakers, schedule a personalized demo today.
.png?width=800&name=2026_QSG-Featured-Image%20(1).png)
