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Cue Zero Theatre Company Grows Revenue While Staying Lean with On The Stage

Customer Success Story · Ticketing · Customer Spotlight · Box Office · Marketing · Fundraising

When Cue Zero Theatre Company’s Artistic Director, Dan, started exploring new ways to sustain and grow their programming, he needed tools that would boost revenue without adding complexity or staff. On The Stage (OTS) became that backbone.

Macbeth

With OTS, selling playbill ads, launching fundraising campaigns, and offering merchandise all became much easier to manage and promote. Instead of juggling multiple systems or manual processes, Cue Zero can now centralize these revenue streams alongside ticket sales, giving every production more financial potential.

“OTS listens to feedback, has a smooth experience for me and my customers, and is constantly making upgrades that improve life for us internally and externally.”

— Dan Pelletier, Artistic Director, Cue Zero Theatre Company

Cost control was equally important.

Dan notes that OTS’s fees are very reasonable, allowing the company to access a professional ticketing and marketing platform without straining a small theatre budget. That balance of value and capability has helped Cue Zero reinvest more dollars back into its shows.

The Wild Party

Automation has been a quiet but powerful ally. OTS’s automated workflows save time and ensure every patron-facing touchpoint feels polished and professional-from confirmations to reminders. The built-in marketing tools keep past and potential customers engaged with timely emails and reminders, supporting long-term audience growth and sustainability.

OTS has given the team a more efficient, professional digital infrastructure-strengthening both revenue and reputation without increasing workload.

All photographs by Paula Trout Photography.

About On The Stage

Founded by Tony Award-Winning Broadway producer Hunter Arnold, On The Stage (OTS) is the innovative technology solution created by theatremakers for theatremakers. The all-in-one technology platform empowers performing arts organizations with the tools and technology to control their own creative destiny. OTS believes that Broadway-caliber tools and technology should be easily accessible to all theatres, regardless of size, budget, or resources. By partnering with OTS, performing arts organizations are empowered to:

  • Drive revenue with ticket sales, merchandise, and fundraising
  • Save time and money with box office and production tools
  • Create a professional experience with show sites, a walk-up app, ticket scanning, show programs, and more…

…all for free!

To learn more about On The Stage and becoming part of our community of theatremakers, schedule a personalized demo today.