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Quick Start Guide: Birthday Promo Play

Guide · Marketing

Collect birthdays at checkout and the Birthday Promo Play automatically sends each ticket buyer an offer about a week before the big day, giving them a personal reason to come back.

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What you'll need

Your season built out in OTS
Ticket buyers' birthdays in OTS
As little as 5 minutes

Steps

1. Gather birthdays in OTS
Check contact profiles under Contacts or bulk upload birthdays you already have. To start collecting them, add the pre-loaded birthday checkout question.

2. Navigate to Playbook
Access all available Plays by clicking Marketing › Playbook in the sidebar navigation.

3. Select the Birthday Promo Play
Scroll down to the Play Library and select the Birthday Promo Play.

4. Fine-tune the details
Under the Details tab, adjust the actions, schedule, and email content as needed.

5. Go live
Start the Play by clicking Start at the bottom of the Details tab.

6. Start again
Browse the Play Library and start your next one.