Build creative campaigns that keep patrons coming back.
Fundraising is about more than asking for donations. Your supporters include audience members, parents, alumni, local businesses, volunteers, and neighbors, and each group has its own reasons for giving. Many still respond better to an invitation to take part than to another request for money. Meanwhile, most performing arts organizations lean on one big annual push to cover rising costs, and they’re doing it with stretched staff and tight timelines.
In this webinar, we’ll explain how to treat fundraising as an ongoing way to engage people rather than a once-a-year obligation. We’ll cover traditional campaigns, gamified challenges, recurring giving programs, and campaigns tailored to each audience, then we’ll show how to build them into a plan that runs all year - including the months when you aren’t producing.
You’ll learn:
- How to turn fundraising into something fun, with ideas like vote-by-donation, team competitions, unlock-the-goal challenges, and add-ons built into the patron experience.
- How monthly giving, memberships, and sponsorship programs turn one-time donors into loyal supporters you can count on.
- How to tailor campaigns to parents, alumni, businesses, and community members, and treat first-time donors differently from returning ones.
- How to build a fundraising plan by working backward from your goals, with ideas for before, during, and after your season.
