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On The Stage Blog
Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.
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marketing
Why Your Patron List Is More Valuable Than Your Social Following
Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.
school theatre
Marketing Theatre on Campus: Why You Need to Think Beyond Posters
Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.
ticketing
How to Turn Your Next Show Into a School-Wide Event
Expand your school theatre program’s reach by turning your next performing arts showcase into a school-wide event.
ticketing
Why Your Show Announcements Shouldn’t Be a One-Time Email
Explore the benefits of a drip email campaign, as well as a few best practices to keep in mind when crafting your upcoming promotions.
marketing
Audience Segments You Might Be Overlooking (And Why They Matter)
Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.
ticketing
Build a Season That Sells: Smart Ticketing Strategies for Community Theatres
Build a season that sells with the right tools and creative strategies for your most lucrative season yet. On The Stage can help.
school theatre
Audience Building on Campus: Turning First-Year Students into Loyal Patrons
If you’re looking for ways to grow your on-campus audience, On The Stage offers strategies to reach students and stay connected long-term.
fundraising
Summer Fundraising Ideas for the Performing Arts That Really Work
Looking for summer fundraising ideas for your performing arts group? On The Stage has creative ways to help you set up for success.
ticketing
How to Boost Member Engagement with Exclusive Events
Building an engaged audience takes time, but the right offerings can boost member engagement faster than you think.
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