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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

83 Results

Why Your Patron List Is More Valuable Than Your Social Following

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

school theatre

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.

How to Turn Your Next Show Into a School-Wide Event

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How to Turn Your Next Show Into a School-Wide Event

Expand your school theatre program’s reach by turning your next performing arts showcase into a school-wide event.

Why Your Show Announcements Shouldn’t Be a One-Time Email

ticketing

Why Your Show Announcements Shouldn’t Be a One-Time Email

Explore the benefits of a drip email campaign, as well as a few best practices to keep in mind when crafting your upcoming promotions.

Audience Segments You Might Be Overlooking (And Why They Matter)

marketing

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.

Build a Season That Sells: Smart Ticketing Strategies for Community Theatres

ticketing

Build a Season That Sells: Smart Ticketing Strategies for Community Theatres

Build a season that sells with the right tools and creative strategies for your most lucrative season yet. On The Stage can help.

Audience Building on Campus: Turning First-Year Students into Loyal Patrons

school theatre

Audience Building on Campus: Turning First-Year Students into Loyal Patrons

If you’re looking for ways to grow your on-campus audience, On The Stage offers strategies to reach students and stay connected long-term.

Summer Fundraising Ideas for the Performing Arts That Really Work

fundraising

Summer Fundraising Ideas for the Performing Arts That Really Work

Looking for summer fundraising ideas for your performing arts group? On The Stage has creative ways to help you set up for success.

How to Boost Member Engagement with Exclusive Events

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How to Boost Member Engagement with Exclusive Events

Building an engaged audience takes time, but the right offerings can boost member engagement faster than you think.