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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

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Tech That Takes the Stage: Digital Tools to Simplify Your Next Production

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Tech That Takes the Stage: Digital Tools to Simplify Your Next Production

On The Stage presents the must-have tech features and digital tools that will simplify your theatre's productions and sell more tickets.
The Psychology of Ticket Pricing: Why Patrons Choose What They Buy

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The Psychology of Ticket Pricing: Why Patrons Choose What They Buy

Harness ticket pricing psychology to boost revenue, build trust, and deepen patron satisfaction for your theatre with On The Stage.
Theatre Marketing: How to Modernize Your Strategy From Posters to Posts

marketing

Theatre Marketing: How to Modernize Your Strategy From Posters to Posts

With smart planning and the right tools, you’ll be able to modernize your theatre’s marketing approach without losing your brand identity.
Why Marketing Matters More Than Ever for Performing Arts Organizations

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Why Marketing Matters More Than Ever for Performing Arts Organizations

On The Stage explores how performing arts groups can use strategic marketing to grow audiences and improve campaigns.
4 Strategies to Attract the Next Generation of Theatre-Goers

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4 Strategies to Attract the Next Generation of Theatre-Goers

By engaging younger audiences, you can create a pipeline of new loyal patrons. On The Stage offers strategies to attract the next generation.
5 Key Email Metrics Every Organization Should Track (And What They Mean)

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5 Key Email Metrics Every Organization Should Track (And What They Mean)

On The Stage has five email marketing metrics every theatre organization should keep an eye on, and what they actually mean for your success.
Introducing the OTS Email Marketing Suite

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Introducing the OTS Email Marketing Suite

Compose, schedule, and send beautiful emails to any audience segment to engage patrons, boost marketing effectiveness, and unify workflows.
How to Use Digital Touchpoints to Keep Young Audiences Engaged

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How to Use Digital Touchpoints to Keep Young Audiences Engaged

Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.
Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

marketing

Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

Boost ticket sales with open-worthy email subject lines. Learn proven theatre email marketing strategies to engage audiences and fill more seats.