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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

226 Results

Rethinking Fees: The Subtle Changes That Can Increase Conversions

ticketing

Rethinking Fees: The Subtle Changes That Can Increase Conversions

See how performing arts organizations can boost conversions by rethinking ticket pricing and explaining ticketing fees with transparency.

Improved Patron Management & Donation Tracking

fundraising

Improved Patron Management & Donation Tracking

Organize patron data, track donations more clearly, and support your box office with new patron management, householding, and donation tracking tools in On The Stage.

The Hidden Power of Patron Data You’re Probably Ignoring

marketing

The Hidden Power of Patron Data You’re Probably Ignoring

On The Stage explores how data can help expand your audience relationships, and how to adapt a data-driven approach.

How to Optimize Your Show Site for 2026

marketing

How to Optimize Your Show Site for 2026

On The Stage offers actionable ways to drive more patrons to your ticketing website, and decrease their drop-off at checkout.

7 Tips to Create a Welcoming Experience for First-Time Patrons

marketing

7 Tips to Create a Welcoming Experience for First-Time Patrons

These box office tips are for practical and scalable ways to make first-time patrons feel comfortable and excited to visit your theatre.

9 Things to Include in Your Patron Newsletter

Blog

9 Things to Include in Your Patron Newsletter

If you’re trying to turn casual patrons into passionate supporters, On The Stage presents nine things you need in your patron newsletter.

6 Things Patrons Expect From Your Organization’s Digital Experience

production

6 Things Patrons Expect From Your Organization’s Digital Experience

A seamless, engaging online presence with On The Stage can make the difference between a first-time visitor and a lifelong supporter.

Why Now Is the Perfect Time to Rethink Your Ticketing Strategy

ticketing

Why Now Is the Perfect Time to Rethink Your Ticketing Strategy

If your current ticketing system feels clunky or expensive, this is the time to invest in a better solution, and On The Stage can help.

Beyond the Logo: Branding Tips for Performing Arts Organizations

marketing

Beyond the Logo: Branding Tips for Performing Arts Organizations

On The Stage explores how performing arts organizations can strengthen their branding across every audience touchpoint, drive ticket sales, fundraising, and more.