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A performer alone on stage before a full house in an ornate theatre

Professional Theatre

The Audience Engagement Engine for Professional Theatres

On The Stage is an integrated ticketing, marketing, and audience engagement platform for professional and regional theatres. Sell tickets, promote events, and simplify operations with tools designed to turn first-time ticket buyers into lifelong attendees, subscribers, and donors.

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WHAT SUCCESS LOOKS LIKE

A professional operation built to endure, expand, and prosper

For professional and regional theatres, organizational health means dependable revenue streams from donations and ticket sales, a loyal patron base that returns production after production, and simplified workflows that deliver power without complexity.

  • Devoted Audiences

    Converting first-time ticket buyers into lifelong supporters that come back season after season.

  • Reliable Revenue

    Diversified income streams that reduce reliance on too few sources, matched with higher order values and conversion rates.

  • Automated Operations

    Built-in automations that keep audiences engaged over time, and powerful integrations that seamlessly connect with third-party platforms.

The On The Stage multi-cart checkout for a professional theater, shown side by side on desktop and mobile.
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Is OTS a Good Fit?

Purpose-built for professional and regional theatres

Founded by Tony-winning Broadway producers, OTS delivers Broadway-caliber technology to professional and regional theatres - without the complexity of legacy enterprise solutions.

  • Professional, regional, and LORT theatres

  • Performing arts organizations with a dedicated or owned performance space

  • Theatres with an active subscriber and donor base

  • Organizations needing more functionality than a one-size-fits-all platform, but less complexity than legacy enterprise solutions

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HOW OTS HELPS

Purpose-built tools designed for professional operations.

The On The Stage box office for a professional theater, showing patron orders and ticket types for a production.

Sell Tickets

Run a smart sales strategy with a variety of ticket types and advanced controls over pricing, seating sections, and sales windows.

Sell Tickets
The On The Stage integrations hub showing connected CRM, finance and marketing platforms alongside audience segments.

Promote Events

Leverage your first-party data to strategically market your entire season using OTS-native marketing tools and third-party marketing platforms.

Promote Events
An On The Stage Play announcing next season’s subscriptions to patrons without one, with the email it sends.

Retain Patrons

Deepen engagement, grow your subscriber base, and increase sales and donations with always-on automated marketing.

Retain Patrons

The essentials, at a glance.

Subscriptions & Memberships

Build a loyal subscriber base with traditional subscriptions, flex passes, ticket packs, and membership programs.

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Marketing Automation

Automatically engage patrons and keep them coming back with OTS Plays.

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Audience Segments

Target specific groups of patrons with tailored campaigns and offers.

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Email Marketing

Leverage your patron database to create strategic email campaigns that resonate with ticket buyers - using OTS or third-party email tools.

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Patron & Donor Management

Track patrons, donors, and campaign insights in one place.

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Integrations

Connect OTS to your CRM, finance, or marketing stack — interoperable for those who need it.

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Add-ons

Increase order values with merchandise, premium add-ons, and more.

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Payment Processing

OTS Payments provides timely payouts, protections against financial risks, and proprietary security that is 10X more effective at preventing waste, abuse, and fraud.

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Professional Patron Experience

Deliver an easy, mobile-first patron experience that uses your brand identity.

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Reporting & Analytics

Easily access sales, attendance, and donation insights to optimize your marketing and reconcile your books.

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A subscriber picking seats and redeeming subscription tickets in the On The Stage patron flow
The On The Stage Plays library of automated marketing campaigns, with sends and revenue for each.
The On The Stage audience segments dashboard.
Creating an email campaign in the On The Stage email editor.
The On The Stage contacts dashboard with totals and a contact list.
On The Stage audience segments connected to social, marketing, and finance integrations.
The On The Stage box office selling tickets and add-ons in one cart.
An On The Stage order page with a split payment and the balance due.
A patron selecting seats on a seating chart
The On The Stage reporting dashboard showing the last seven days.

COMMON USE CASES

Built for the realities of running a professional theatre

Manage Box Office

Streamline patron and order management, and time-of-show operations.

Manage Box Office →

Grow Your Audience

Convert new and lapsed patrons into loyal returners, subscribers, members, and donors

Grow Your Audience →

Manage Donations

Launch development campaigns, and track donors and donation activity

Raise Money →

Streamline Operations

Boost efficiency and improve results using automations that save time and headaches

Streamline Operations →
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Switching to OTS

Built for power. Designed for ease.

  1. Legacy Enterprise Platforms

    Fragmented technology that carries ongoing license fees and require a dedicated admin to operate add complexity and expense.

  2. On The Stage

    A modern revenue engine that activates your patron database and seamlessly integrates with the external email, finance, and social platforms you already use.

  3. Disconnected Point Solutions

    Ticketing here, CRM there, marketing somewhere else, and spreadsheets everywhere lead to fragmented data, duplicated work, and time wasted.

I love the easy customizability of the site and how easy it is to keep track of ticket sales, as well as check in patrons.

— Managing Director, The Bard's Town Theatre, Inc.

I've been using On The Stage for our community theatre's ticketing and marketing needs, and I'm thrilled with the results. Initially, I was concerned about integrating new technology, but the platform exceeded my expectations. It's intuitive and user-friendly, saving us so much time and effort. Plus, their customer service is outstanding, always ready to assist. Audience engagement has visibly improved, and I'm seeing noticeable growth in both ticket sales and donations. Highly recommended!

— Dan Pelletier, Artistic Director, Cue Zero Theatre Company

I've been a customer since 2021, and have found the site very good. Love the visuals and the ease of use for both me and our customers.

— Tim Errickson, Artistic Director, Boomerang Theatre Company

ALSO BUILT FOR

Serving performing arts organizations of all sizes.

A community theater company performing on stage

Performing Arts

Community Theatre

Broadway-caliber technology for community theatre organizations.

Community Theatre →
A full house in a grand multi-tier performing arts center, seen from the stage

Performing Arts

Performing Arts Centers

Powerful venue and event management tools to support a full calendar year of programming.

Performing Arts Centers →
A violin soloist in a spotlight in front of a full orchestra on a concert hall stage

Performing Arts

Performing Arts Companies

Advanced ticketing, marketing, and revenue tools to support professional dance companies, opera houses, and symphonies.

Performing Arts Companies →

FAQ

Questions organizations ask before switching.

Is On The Stage really free to use?

Yes — ticketing, box office, and marketing tools are free. OTS earns revenue through optional patron-paid fees, so your organization can run its full season without paying a cent.

Can OTS integrate with our existing CRM or finance systems?

Yes. OTS is all-in-one for organizations that want everything in one platform, and interoperable for those who need to connect it to existing CRM, finance, or marketing tools.

Can we track donors without running formal fundraising campaigns?

Yes. OTS lets you track patrons and donors, accept donations, and build relationships — without requiring dedicated fundraising campaign tools you may not need.

Does OTS support advanced ticketing like member-only seating or dynamic pricing?

Yes. OTS supports dependency tickets, member-only access, seating section controls, and dynamic pricing — built for the complexity of professional box office operations.

Can a professional theater migrate from an enterprise ticketing platform to OTS?

Yes. OTS is built to replace fragmented legacy enterprise platforms without the complexity or dedicated admin overhead they require, and it integrates with the CRM, finance, and marketing tools many theaters already use. Specific data-migration steps depend on your current system.