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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

83 Results

Effective Email Marketing Campaigns for Theatre Companies

ticketing

Effective Email Marketing Campaigns for Theatre Companies

Without robust email marketing efforts, your show won’t be seen. Explore the benefits of theatre marketing campaigns, and how to enact them.

Leveraging Post-Show Surveys to Enhance the Audience Experience

production

Leveraging Post-Show Surveys to Enhance the Audience Experience

On The Stage explores why post-show surveys amplify a great theatre experience, and just how to leverage them for your next production.

Show Swag: Tips for Selling Merchandise for Theatre Productions

production

Show Swag: Tips for Selling Merchandise for Theatre Productions

Selling merchandise is a key to your theatre’s success! On The Stage offers tips to incorporate branded items into your marketing plans.

Group Sales Magic: Attracting and Managing Large Audiences

ticketing

Group Sales Magic: Attracting and Managing Large Audiences

Creating a strategy to find, retain, and grow audiences is key to a theatre’s success! OTS offers tips on how to appeal to larger audiences.

Community Collaboration: Engaging Local Businesses in Theatre Productions

production

Community Collaboration: Engaging Local Businesses in Theatre Productions

Dive into why partnering/engaging with local businesses is beneficial to your theatre and a few ways to get started on the journey.

5 Theatre Workshops You Can Host to Grow Your Program

fundraising

5 Theatre Workshops You Can Host to Grow Your Program

If you’re looking to hone your skills, raise funds, and add new members, hosting a theatre workshop is a great way to do all that and more.

The Art of Bundling Tickets to Encourage Year-Round Engagement

ticketing

The Art of Bundling Tickets to Encourage Year-Round Engagement

On The Stage explores how ticket bundling adds value for patrons, attracts more guests, and helps to pad your bottom line.

Last-Minute Ticket Sales: Leveraging Promo Codes for a Packed House

ticketing

Last-Minute Ticket Sales: Leveraging Promo Codes for a Packed House

On The Stage presents a few savvy strategies as they relate to promo codes, as well as a few ways to market them successfully.

Turn One-Time Attendees into Season Ticket Holders

ticketing

Turn One-Time Attendees into Season Ticket Holders

Season ticketing is a crucial part of theatre ticketing. On The Stage explores several strategies for enticing and retaining loyal patrons.