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On The Stage Blog
Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.
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ticketing
The Psychology of Ticket Pricing: Why Patrons Choose What They Buy
Harness ticket pricing psychology to boost revenue, build trust, and deepen patron satisfaction for your theatre with On The Stage.
marketing
Theatre Marketing: How to Modernize Your Strategy From Posters to Posts
With smart planning and the right tools, you’ll be able to modernize your theatre’s marketing approach without losing your brand identity.
marketing
Why Marketing Matters More Than Ever for Performing Arts Organizations
On The Stage explores how performing arts groups can use strategic marketing to grow audiences and improve campaigns.
ticketing
4 Strategies to Attract the Next Generation of Theatre-Goers
By engaging younger audiences, you can create a pipeline of new loyal patrons. On The Stage offers strategies to attract the next generation.
marketing
How to Use Digital Touchpoints to Keep Young Audiences Engaged
Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.
marketing
Why Your Patron List Is More Valuable Than Your Social Following
Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.
ticketing
Meet the Powerful, Redesigned OTS Box Office Suite
Empower box office teams with advanced features to create productions and events, manage sales and orders, and handle day-of-event operations.
school theatre
Marketing Theatre on Campus: Why You Need to Think Beyond Posters
Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.
marketing
Audience Segments You Might Be Overlooking (And Why They Matter)
Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.
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