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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

41 Results

The Psychology of Ticket Pricing: Why Patrons Choose What They Buy

ticketing

The Psychology of Ticket Pricing: Why Patrons Choose What They Buy

Harness ticket pricing psychology to boost revenue, build trust, and deepen patron satisfaction for your theatre with On The Stage.

Theatre Marketing: How to Modernize Your Strategy From Posters to Posts

marketing

Theatre Marketing: How to Modernize Your Strategy From Posters to Posts

With smart planning and the right tools, you’ll be able to modernize your theatre’s marketing approach without losing your brand identity.

Why Marketing Matters More Than Ever for Performing Arts Organizations

marketing

Why Marketing Matters More Than Ever for Performing Arts Organizations

On The Stage explores how performing arts groups can use strategic marketing to grow audiences and improve campaigns.

4 Strategies to Attract the Next Generation of Theatre-Goers

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4 Strategies to Attract the Next Generation of Theatre-Goers

By engaging younger audiences, you can create a pipeline of new loyal patrons. On The Stage offers strategies to attract the next generation.

How to Use Digital Touchpoints to Keep Young Audiences Engaged

marketing

How to Use Digital Touchpoints to Keep Young Audiences Engaged

Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.

Why Your Patron List Is More Valuable Than Your Social Following

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.

Meet the Powerful, Redesigned OTS Box Office Suite

ticketing

Meet the Powerful, Redesigned OTS Box Office Suite

Empower box office teams with advanced features to create productions and events, manage sales and orders, and handle day-of-event operations.

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

school theatre

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.

Audience Segments You Might Be Overlooking (And Why They Matter)

marketing

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.