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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

227 Results

Why Your Patron List Is More Valuable Than Your Social Following

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.

Meet the Powerful, Redesigned OTS Box Office Suite

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Meet the Powerful, Redesigned OTS Box Office Suite

Empower box office teams with advanced features to create productions and events, manage sales and orders, and handle day-of-event operations.

How to Turn Orientation Season into Your Theatre’s Marketing Launchpad

school theatre

How to Turn Orientation Season into Your Theatre’s Marketing Launchpad

Make orientation season your theatre’s marketing launchpad with strategies to recruit, engage, and grow your program.

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

school theatre

Marketing Theatre on Campus: Why You Need to Think Beyond Posters

Effective theatre marketing on campus demands a broad approach. Expand outside traditional marketing methods with On The Stage.

How to Turn Your Next Show Into a School-Wide Event

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How to Turn Your Next Show Into a School-Wide Event

Expand your school theatre program’s reach by turning your next performing arts showcase into a school-wide event.

Why Your Show Announcements Shouldn’t Be a One-Time Email

ticketing

Why Your Show Announcements Shouldn’t Be a One-Time Email

Explore the benefits of a drip email campaign, as well as a few best practices to keep in mind when crafting your upcoming promotions.

Audience Segments You Might Be Overlooking (And Why They Matter)

marketing

Audience Segments You Might Be Overlooking (And Why They Matter)

Want to unlock theatre growth? Try these smart audience segmentation strategies from On The Stage to boost reach and ticket sales.

Are You Using On The Stage to Its Full Potential? Unlock More with This Feature Checklist

production

Are You Using On The Stage to Its Full Potential? Unlock More with This Feature Checklist

Maximize the potential of On the Stage's offerings with a comprehensive checklist of every feature we assist with.

Keep the Momentum Going: Revenue Ideas for the Off-Season

Blog

Keep the Momentum Going: Revenue Ideas for the Off-Season

There are highs and lows when it comes to theatre engagement. If you need revenue ideas for the off-season, On The Stage has you covered.