marketing
User-Generated Content: How Your Audience Can Help Sell Your Show
On The Stage explores what UGC (user-generated content) is, why it works, and how you can start implementing it into your marketing strategies.
acting
Women’s History Month: Celebrating Female Leaders in the Performing Arts
Celebrate Women’s History Month by honoring female leaders in the performing arts and their lasting impact on theatre, dance, and music.
school theatre
How to Balance Rehearsals, Academics, and Student Well-Being During Show Season
OTS offers a few tips to help you guide your students in their balance of rehearsals, academics, and well-being during a busy show season.
production
8 Ways to Find New Audiences to Target
Marketing efforts to reach new audiences can be complex – explore easy-to-enact ways to find new theatre audiences.
school theatre
Inclusive Casting Practices: Expanding Diversity on Your Stage
Expanding diversity and incoroporating inclusive casting on your stage matters, and On The Stage dives into how to get started.
ticketing
Reward Loyal Patrons and Generate New Revenue with Memberships
Boost loyalty with memberships! Learn how you can create exclusive perks, increase engagement, and generate recurring income.
Plays
Creative Ways to Celebrate Black History Month in Theatre
If one of your New Year’s resolutions was to produce more diverse works, Black History Month is the perfect time to get started.
ticketing
Better Understand Patrons and Registrants with Checkout Questions
Gather key patron insights at checkout with OTS custom questions—streamline operations, enhance engagement, and eliminate follow-ups.
school theatre
Theatre Industry Trends We'll be Watching in 2025
If you’re looking to think outside the box in 2025, we offer a few theatre industry trends to watch and stay on top of.
Let's fill the house.
See how OTS brings ticketing, marketing, fundraising, and patron loyalty together, for your organization specifically.
Request Demo