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On The Stage Blog

Notes from the box office, the rehearsal room and the front of house - written for the people who put on the show.

226 Results

Why Marketing Matters More Than Ever for Performing Arts Organizations

marketing

Why Marketing Matters More Than Ever for Performing Arts Organizations

On The Stage explores how performing arts groups can use strategic marketing to grow audiences and improve campaigns.
4 Strategies to Attract the Next Generation of Theatre-Goers

ticketing

4 Strategies to Attract the Next Generation of Theatre-Goers

By engaging younger audiences, you can create a pipeline of new loyal patrons. On The Stage offers strategies to attract the next generation.
Building Ensemble Culture: Strengthening Collaboration On Campus

school theatre

Building Ensemble Culture: Strengthening Collaboration On Campus

Discover how to build ensemble culture on campus by uniting students, faculty, and staff in theatre productions with On The Stage’s tools.
Why Every Event Needs a Ticket — Even the Free Ones

ticketing

Why Every Event Needs a Ticket — Even the Free Ones

Ticketing boosts patron engagement, streamlines your box office, and more. Here’s why every event needs tickets, even for free admission.
5 Key Email Metrics Every Organization Should Track (And What They Mean)

marketing

5 Key Email Metrics Every Organization Should Track (And What They Mean)

On The Stage has five email marketing metrics every theatre organization should keep an eye on, and what they actually mean for your success.
Introducing the OTS Email Marketing Suite

ticketing

Introducing the OTS Email Marketing Suite

Compose, schedule, and send beautiful emails to any audience segment to engage patrons, boost marketing effectiveness, and unify workflows.
How to Use Digital Touchpoints to Keep Young Audiences Engaged

marketing

How to Use Digital Touchpoints to Keep Young Audiences Engaged

Younger audiences are growing towards the theater and you need to meet them where they are — online. Learn how to reach them OTS.
Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

marketing

Subject Lines That Sell Tickets: Writing Open-Worthy Emails for Your Next Show

Boost ticket sales with open-worthy email subject lines. Learn proven theatre email marketing strategies to engage audiences and fill more seats.
Why Your Patron List Is More Valuable Than Your Social Following

marketing

Why Your Patron List Is More Valuable Than Your Social Following

Patron data is more powerful than social media follower counts. On The Stage explains why a well-nurtured list can transform the future of your theatre.