Fill your house and keep audience members coming back season after season with these tried-and-true strategies.

Promote to Social Media

Your social followers aren’t just potential audience members, they’re a digital street team waiting to happen! Post regular content that people can easily share to their own networks. Try:

  • Season announcements
  • On Sale Now! production announcements*
  • Video trailers
  • Sneak peaks and behind-the-scenes content
  • Live AMAs with your creative team and/or cast members

And don’t forget to include the link to your ON THE STAGE website so fans can become patrons!

*Need some done-for-you digital marketing materials? Check out our Premium Packages.

Launch an Email Campaign

We don’t have to tell you that people who have loved your past work are likelier than anyone else to jump at the opportunity to see what you’re up to next. But everyone is busy, and there’s a lot of competition for digital visibility. The best approach is to cultivate ongoing relationships, so your community looks forward to seeing your name in their inbox. But even a first-time campaign can make an impact with:

  • Engaging subject lines
  • Clear and focused content
  • Exclusive offers
  • Strong visual appeal

On that last point…when you create your ON THE STAGE site, we’ll design custom announcement email featuring your show art, for free. Haven’t built your site yet? Get started now.

Make It a Contest

Your cast and crew have a vested interest in promoting your show…but a little extra incentive never hurt! We’ve seen online sales soar when cast and crew are engaged in some healthy competition to fill seats. Coordinate a contest and offer a prize to whoever brings in the most ticket sales. Have participants tell their network to include the cast/crew member’s name in the comments section when they place their ticket order, then use your Event Detail report to find your winner.

Offer Special Programming and VIP Access

Your show may be the main event, but create a whole experience and you can expand your reach beyond the regular theatre-going crowd. Consider:

  • Talk-backs after the performance
  • Children’s tea with costumed characters
  • Thematic tie-in events with local businesses or nonprofits
  • VIP cocktail hours before the house opens, catered and cross-promoted by local businesses

ON THE STAGE also makes it quick and easy to create a VIP section in your seating chart. Offer these seats as part of a special package and build premium pricing right in.

Turn One-Time Ticket Buyers into Subscribers

The most effective way to fill your house again and again is by selling tickets to a whole season’s worth of productions in one appealing package. Offer subscriber-only perks, like:

Discounted pricing for multi-production packages

  • Presale access before you open tickets to the general public
  • Merchandise or concessions included in the package
  • Exclusive subscriber-only events
  • Anything else you might dream up!
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